our brands - artificial grass

details of our brands that make up Victoria plc

UK & Europe

From parks to sports grounds, from lawns to roundabouts, from balconies to playgrounds. As a business to business grass supplier, Avalon draws on 25 years of expertise, creativity, dependable service, and passion in delivering an optimal product to meet the customer’s need.


Our remarkable journey began back in 1989. Since our foundation we’ve grown to become one of the world’s leading artificial turf producers. Organisations like FIFA, FIH, and World Rugby have chosen Edel Grass as their preferred choice for synthetic turf sport systems. Our commitment to innovation, sustainability, and excellence in every aspect of our business is what sets us apart.


GrassInc. develops and produces artificial grass in 100% European quality. Known for its no-nonsense strategy with very low overhead cost, so that we can offer the lowest possible prices for the highest quality artificial grasses made in Holland.


Quality, reliability, and sustainability are the top priorities for Royal Grass, with over 15 years experience in the industry Royal Grass is established as a proven supplier of exceptional quality artificial grass.


With vast industry experience and a focus on extremely high quality-standards, United Works specializes in commission tufting and backing of carpets and artificial grass, artificial grass yarn extrusion and finishing and production of synthetic grass yarn.


Since 1979, Schramm has developed and produced synthetic yarns to supply to clients throughout Europe and around the world. With a continued and dedicated focus on innovation and quality, Schramm works closely with partners to ensure product lines offer exceptional artificial grass yarns which are easy and consistent to tuft.