our brands

details of the brands that make up Victoria plc

UK & Europe

With over 35 years’ experience, manufacturers of 2 and 3-fold yarn premium carpets, we own and manage two dedicated manufacturing sites, completely controlling the process of design, creation, finish and delivery of your carpet. This 360° management means our 80/20 wool nylon and 100% wool carpets are internationally renowned for their colour, performance and added high value treatments.


From parks to sports grounds, from lawns to roundabouts, from balconies to playgrounds. As a business to business grass supplier, Avalon draws on 25 years of expertise, creativity, dependable service, and passion in delivering an optimal product to meet the customer’s need.


For over thirty years Ascot has been a key player in the Italian ceramics industry, at the cutting-edge of innovation, quality and style


Carpet Line Direct is the largest independent distribution company of carpets and flooring in the North of England and Scotland. Offering a wide range of floor coverings and accessories to suit any requirements, excellent customer service, and fast and efficient delivery services all from bespoke premises in Hartlepool.


Casabella Ceramiche is a “Ceramica Colli di Sassuolo Spa” brand, specialized in ceramic wall and floor coverings for indoors, outdoors and public spaces. Casabella, present both in the Italian market and internationally, is built on values such as passion, skill and professionalism.


Casainfinita presents delicate and beautiful designs that create calm spaces. Elegant and sophisticated, its versatile and unifying collections are inspired by the richest natural elements: essential stones, woods coming from the best oaks, pure metals, and more.


With many years of experience, Capri maintains the highest standards of ceramic tile manufacturing and design


Based in Fiorano Modenese, right in the heart of the Sassuolo ceramics district where the quality of the raw materials and the technological evolution have made it the world leader for the ceramics industry.  The constant quest for beauty and uniqueness is the daily mission.


Offering hard flooring for both residential and commercial environments, Distinctive offers a wide range of products that are as stunning as they are practical. Designed for the end user. Developed through understanding.


At the forefront of technological innovation, Dom Ceramiche has always stood out in the ceramic industry for its focus quality and style.


Duralay® provides hard wearing underlays, ideal for the contract market, and a range of specialist underlays for the underfloor heating, double stick and hard flooring segments.


Our remarkable journey began back in 1989. Since our foundation we’ve grown to become one of the world’s leading artificial turf producers. Organisations like FIFA, FIH, and World Rugby have chosen Edel Grass as their preferred choice for synthetic turf sport systems. Our commitment to innovation, sustainability, and excellence in every aspect of our business is what sets us apart.


Edel Life, the fresh new face for premium artificial grass, stands for circular and modern quality. Behind every fibre of our artificial grass lies a wealth of craftsmanship and dedication. Edel Life offers excellent service, customisation and a sustainable collection specifically for Play and Landscape.


With more than 50 years of experience in developing and producing underlays and installationaccessories, Estillon is a full-service provider that always offers just the right solution.


Ezifloor Manufactures a wide range of PU underlays for the commercial and domestic markets. All our products are manufactured in the UK to the highest quality.


Starting out in 1902, Gaskell Mackay has gone from strength to strength, supplying high quality flooring for the hospitality, leisure, office and retail sectors. Working alongside designers and manufacturers to create bespoke and quality woven and tufted carpets, with the ability customise designs to create unique offerings to fit the customers’ needs.


GrassInc. develops and produces artificial grass in 100% European quality. Known for its no-nonsense strategy with very low overhead cost, so that we can offer the lowest possible prices for the highest quality artificial grasses made in Holland.


Gripperrods® offers a comprehensive range of installation accessories, including carpet gripper, tapes and tools, for professional floor-covering installers.


Hugh Mackay is a household name, and leader in the carpet and flooring industry and has been for over 100 years. Offering the finest quality floorcovering products including Woven, Tufted and Axminster carpets throughout the UK and beyond, along with the most efficient and reliable production methods to ensure complete customer satisfaction.


Established in 1958, Ibero designs and manufactures high quality ceramic floor and wall tiles, using the most advanced technologies for the satisfaction of our customers.


Interfloor is the UK and European market leader for underlay, and provides a unique one-stop-shop for underlay and flooring accessories. Interfloor has a strong portfolio of brands – Tredaire® and Duralay® for underlay, and Gripperrods® and Stikatak® for flooring accessories.


Keraben is the leading brand in the market that offers beautifully designed, quality ceramic solutions. Its collections, traditional and neutral, provide security and a touch of distinction capable of adapting to each decorative style.


Keradom is a Made In Italy company that has proven itself as a leader in the production of pressed digital ceramic skirting boards, decorative small-sized wall & floor coverings, for over 10 years within the globally-known Italian ceramic industry.  Keradom is a unique business in the sector of ceramic and porcelain stoneware tiles.  A specialist in small-sized products, Keradom boasts the widest range of decorative wall coverings.


A contemporary brand, synonymous with quality twists and saxonies aimed at the busy family household.


Fall in love with your floor with the softness, luxury and yet durability of our polyester carpets.


Metropol presents the latest Keraben Grupo offering. This brand creates new ways of understanding ceramics from the colours presented by its collections through to installation and combination.


Established, early 2012, Millennium Weavers products are currently available in the UK and Europe. The success of the company is based on its philosophy and focus on producing high-quality residential carpet, which is designed ‘on trend’ by using the latest yarn technology, colours and delivering an outstanding quality product alongside excellent customer service.


Quality, reliability, and sustainability are the top priorities for Royal Grass, with over 15 years experience in the industry Royal Grass is established as a proven supplier of exceptional quality artificial grass.


At Saloni we have been manufacturing wall and floor tiles since 1971. Today, tradition and innovation unite to create a company model that is international, integrated and dedicated to our customers. Our white body, coloured body porcelain and red body ceramic tile products give to our customers the possibility to find in our portfolio the most suitable solution for any kind of project, either residential or commercial.


Since 1979, Schramm has developed and produced synthetic yarns to supply to clients throughout Europe and around the world. With a continued and dedicated focus on innovation and quality, Schramm works closely with partners to ensure product lines offer exceptional artificial grass yarns which are easy and consistent to tuft.


Founded in 1971, Ceramiche Serra stands out in its industry for being a high-quality, price-competitive manufacturer of ceramic floor and wall tiles.


A ubiquitous collection of cushion floor vinyls suitable for anywhere in the home or even a contract location.


Sonixx® is a range of specialist acoustic flooring solutions that significantly reduce sound transmission and have the durability and resilience to remain in situ for decades.


The original and best known brand for family friendly, bleach cleanable, polypropylene carpet. Now with the added benefit of Aqua Pro-Tec!


Stikatak® provides the attractive “finishing touches” to a flooring installation including floor edgings, floor protection and cleaning products, for professional installers and the DIY market.


Thomas Witter is one of the oldest manufacturers of quality carpets in the UK. Working with independent carpet retailers, offering quality products to suit any domestic style and budget. With products ranging from the finest quality British wool to more budget friendly options in over 320 colours and multiple width options.


The Tredaire® brand is synonymous with luxurious underfoot comfort and is well established as the number 1 brand in the UK.


With vast industry experience and a focus on extremely high quality-standards, United Works specializes in commission tufting and backing of carpets and artificial grass, artificial grass yarn extrusion and finishing and production of synthetic grass yarn.


With a rich history and great experience in creating innovative, quality and stylish products, we learn from tradition to invest in the future. The result are contemporary design collections with exceptional quality and attention to detail.


Victoria Carpets Ltd began manufacturing carpets since 1895, and are a widely recognised brand in the UK, with a reputation for quality and service, built up over many years.


Based in a 150,000sq ft bespoke facility in Hartlepool, View Logistics specialises in the distribution of carpets and flooring coverings across the UK and beyond. With facilities catering specifically to the flooring industry, carpets and flooring, in all widths and quantities can be stocked and shipped with ease.


For over 40 years Westex has been manufacturing premium carpets, combining excellence in quality, colour and durability. 


Whitestone Weavers supply and create contract and residential woven and tufted carpets and quality flooring. Since inception in 1991, the focus has been on providing the highest quality products along with the highest quality of customer service.


Abingdon’s traditional wool brand, rich in heritage and pride for making quality wool carpets



For over 50 years, Dunlop Flooring has led the Australian market in floor covering solutions. Renowned for their sustainable practises and stringently monitored manufacturing processes, Dunlop Flooring are dedicated to providing high quality carpet underlay and hard flooring products for both residential and commercial markets.


Frontier Design Flooring products are created to bring you the latest in fashionable colours and quality construction in a range of formats that allow you to create your dream interior.


Part of the Dunlop Flooring group, leaders in the industry for over 50 years. Heatridge floors are inspired by the beauty of nature, using innovative technology to mimic the look of real timber, bringing the tranquility of the outdoors into your home while suiting any decor and budget.


Established in 1978, Quest Carpet Manufacturers specialise in the manufacture of high quality carpets. All of our products are produced in our purpose built Melbourne facility, and we distribute throughout Australia and New Zealand via our dealer network.


As only the fourth company to begin manufacturing carpets in Australia, in 1954, we now operate two sites in Victoria and employ more than 200 people. Our state of the art wool processing and spinning mill produces international quality yarns that are used to create the ultimate in luxury carpet.


North America

Headquartered in San Diego, California, CALI captures a modern, coastal spirit in its innovative flooring and home building collections. With an omni-channel presence, the company reaches customers through a variety of B2C and B2B platforms and partners, for a superior shopping experience supported by a team of experts


International Wholesale Tile’s mission is to be the best quality supplier in the industry. IWT is dedicated to providing the finest quality materials available direct to our allied distributors. IWT will deliver unwavering service to our customers, as well as demonstrate integrity and professionalism. It is with our customers in mind that our products and services are delivered. We appreciate the opportunity to assist in your selection.

International Wholesale Tile has gained strength through inspired and continued growth and vision. In business since 1994, IWT has developed a distinct competitive advantage by delivering exceptional value, a diverse offering of products and unsurpassed customer service.